Global Syn-Turf, Inc. today announced the release of new line of artificial grass developed with one-of-the-kind Double S shape technology designed to create super-realistic look and higher resilience of synthetic turf surfaces. With this latest release, Global Syn-Turf further satisfies the industry's demand for a proven and reliable outdoor solution which is inherently low-maintenance and zero-irrigation; a synthetic grass which provides greater resiliency, realistic appearance and lasting durability.
The latest enhancements with Double S shape blade allow wider than regular, texturized look to the end-product. This update nests neatly with core value of the synthetic grass - the capacity to withstand severe weather changes, intense and constant use in combination with a soft, plush touch.
The new Double S fiber technology features multi-color emerald green and olive green blades with double thatching in brown and green for additional elaborate feel. First releases of Double S Blade line of artificial grass is available for distribution country-wide. Double S-72's pile height is 1 7/8 inches with 3/8 inches turf gauge and the face weight 72 oz.Double S-61 comes with the pile height of 1 3/4 inches and face weight 61 oz. The sturdy backbone of the fibers makes the grass stand up for a longer time and give the surface a remarkable resilience. This unique fiber blade significantly reduces glare to create super-realistic appearance....
Why is fake grass still illegal in certain California cities? In Sacramento for instance fake grass is prohibited in front lawns and has been so since 1984 when fake grass hadn't progressed to the point it has now. Back then, it looked tacky, but now it's virtually indistinguishable from real grass. It even has the brown thatching underneath the fibers. But now Sacramento's ban is no longer enforced.
Sacramento District 4 Director Consuelo Hernandez has stated that "Currently artificial turf is prohibited by ordinance, however, given the current drought situation, it's not being actively enforced. Residents are not required to have live turf in their front yard under city code, but if they want to deviate they can put in half concrete or rock or paver-type materials and half live vegetation such as shrubs, plants, trees. Again, if they install artificial turf in the front yard, which at this point there have only been a few homes doing this the last couple years, code is not being enforced."
Further, Sacramento City Council Member Steven says that he's actively trying to get fake grass legalized for front yards too.
Just one more indication that fake grass will soon be accepted not only by city officials, but by popular opinion as well....
Global Syn-Turf, Inc., the leading artificial grass manufacturer, attended the 46th annual Carmel Valley Garden Show in Carmel Valley, CA, on April 3rd, where it showcased its drought-tolerant artificial grass products and industry expertise to the Northern California community. This eagerly anticipated event drew people from all over the region who came out for the exceptional vendors. The vendors, ranging from professional gardeners to flower arrangers to landscaping companies, displayed their latest products and methodologies. On display at Global Syn-Turf's booth were artificial grass samples, installation pamphlets and brochures.
"Global Syn-Turf has attended the Carmel Valley Garden Show for several years and was pleased once again to be a representative of the artificial grass industry in Northern California," said Rachel Brady, Global Syn-Turf's Sales and Marketing Manager. "This show is just one of the ways that Global Syn-Turf interacts with the Northern California community. Shows like this are essential for the development of our products and the artificial grass and landscaping industries. This hands-on experience encourages professionals and consumers alike to make the connection between their gardening and landscaping decisions and the environment and community."
Throughout the show, Global Syn-Turf and the show's participants were cognizant of California's water woes. And, due to Governor Jerry Brown's announcement last week of upcoming mandated water usage reduction, Global Syn-Turf's products were repeatedly noticed by visitors for their unique water efficiency.
"Since there's a drought right now, and we're facing a mandatory 25% reduction in water usage, it's critical to emphasize that there are opportunities to substitute water-intensive lawn materials with drought-tolerant materials like artificial grass -- which is just as beautiful as real grass," continued Rachel Brady. "The Environmental Protection Agency estimates that the average household uses 96 gallons of water per day on outdoor uses. And more than half of that water is used for watering lawns and gardens. A significant percentage of that excess quantity can be eliminated simply by installing artificial grass in yards. In short, artificial grass affords the utility and joy of having a lawn with none of the harmful side effects."
Rachel Brady said the greatest reward for Global Syn-Turf's participation in the show was seeing visitors' reaction to their drought-tolerant artificial grass products. He was approached throughout the first hours of the Carmel Valley Garden Show by visitors asking for tips on how to install artificial grass and about its various water-saving benefits.
Global Syn-Turf was founded in 2009. Since then, Global Syn-Turf have showcased their products annually, attracting more and more visitors each year. On the increasing popularity of artificial grass, Rachel Brady said, "The increased interest in Global Syn-Turf's products is a testament to the growth and success of the artificial grass industry and Global Syn-Turf as a company. In only in six years, artificial grass has gone from just a niche industry to being a part of the popular landscaping vernacular."...
Immediately following Governor Jerry Brown's announcement that a 25% reduction in California's water usage is mandated, a good number of residents and homeowners in California agree that the state's approval of artificial grass is the beginning of a larger wave to come in the future. During his initial announcement, Governor Jerry Brown stated that the idea of having a nice little green grass lawn getting watered every day is a thing of the past.
The California Water Resources Control Board is scheduled to release its proposal for how they will achieve a 25% reduction in two weeks. The restrictions are to take effect on June 1, 2015.
Many are now not only open to but keen on converting their lawns to artificial grass. One homeowner in Orange County, for instance, says that she and her mother have been living in a house with a real grass lawn for 60 years. But as they went shopping this weekend they walked by an artificial grass supply store and her mother declared that artificial grass is the yard surfacing material of the future. Both she and her mother are open to installing artificial grass if keeping their current real grass lawn becomes unsustainable.
However, she said that she and her mother are not willing to go so far as to install drought-tolerant xeriscaping like cacti, etc., in their yard, because it doesn't provide the functionality that a fake grass lawn provides as far as being a suitable surface for the kids and the whole family to play and supporting physical activities....
Amazon.com, electronic commerce company, has expanded its services to include connecting homeowners with landscape contractors. The site, Amazon Home Services, launched earlier this month and allows based businesses to sell their services through the website. It may be in the very near future when artificial grass installers, too, are connected to homeowners looking to save money and water on their lawn care through Amazon's new portal.
Amazon is already a seller of physical products, artificial grass being one of them, but now they're trying to make way into the services marketplace, competing with such companies like TaskRabbit, Angie's List and Uber. For example, for roughly $120 you can have your lawn mowed by an Amazon-approved lawn maintenance contractor; and if you live in the appropriate service area, you can have your goat grazed it you so fancy.
Amazon's revenue model is that it takes a percentage commission from all of the services sold through their site: 20 percent from the sale price of standard services, and 15 percent from custom services. Will Amazon become the go-to website for artificial grass installers to connect with potential clients? Perhaps....